Our History



Privalia was founded in Barcelona in 2006 as a pure Internet player and arrived in Brazil in 2008 as a player in the fashion segment. In 2016, Privalia’s global operations were acquired by French retailer Veepee, and its Brazilian operation became the retailer’s wholly owned subsidiary.

Since the beginning of its activities in Brazil, the Company has been investing heavily in technology and logistics to serve its more than 15 million registered customers.

In 2018, the Company launched its distribution center in Extrema, in the state of Minas Gerais. The center manages over 630 thousand SKUs, from 1,500 brands, in 10 different verticals, such as fashion, footwear, pet, home & decor, among others.

Daily, at the 13 studios maintained at our headquarters, we photograph 5,000 product references that will be featured in our more than 330 monthly campaigns. With this super diversified portfolio, we are able to become part of our cutomers’ lives in countless moments.

By maintaining a consistent growth path since it arrived in the Brazil, Privalia reached, in 2020, a Gross Merchandise Volume (GMV) of nearly R$ 1.2 billion.  In April 2021, Privalia became a publicly-held company at B3.

Throughout our journey, we’ve proudly gained recognitions from our customers, such as:


The RA1000 Seal, which recognizes companies with excellent response rates at ReclameAQUI®. Our score is 8.9.



Trustpilot hosts reviews that help consumers shop with confidence and provides valuable information to help businesses improve the experiences they offer.
Privalia has a 4.7 rating, out of a maximum rating of 5.



The Ebit seal is a certification that classifies the reputation of Brazilian online stores based on customer opinion. Privalia is listed in the diamond category, which features the most highly rated companies according to customers.