To boost our expansion strategy, in 2021, we launched our first institutional campaign, called “Wishes”. The campaign began with the airing of a 60-second film, during the Fantástico commercial break (TV Globo – in the states of São Paulo and Minas Gerais), marking our debut in mass media.
This was a 360º action, integrating all channels and touch points, including movies in broadcast and cable television, online media and proprietary social networks.
The campaign aims to increase awareness of our brand and reinforce that our customers’ wishes become a reality at Privalia, where they can always find unmissable opportunities for the most desired brands at unprecedented prices.
Click here and check-out the campaign.